Samsung is preparing for the global “Galaxy Unpacked” event next month

Samsung Electronics Limited announced the date of its second conference of the year, Galaxy “Unpacked,” which will be held in the capital city of Paris on July 10, 2024.

Samsung Saudi Arabia also revealed its plan to host an exclusive “Unpacked” event for partners, technology experts, and media in Riyadh, coinciding with the Paris event. Attendees will have the opportunity to get a first look at the new devices to be launched during the event.

Hendrik Lee, President of Samsung Electronics Saudi Arabia, stated: “Foldable phones embody Samsung’s philosophy of delivering advanced technological innovations that reshape the future of mobile devices, exceeding expectations and securing advanced positions among our customers.”

For over a decade, starting with the first “Unpacked” conference in March 2010 in Las Vegas, Samsung has focused on organizing these events in major cities around the world, including New York, London, Berlin, Barcelona, and Seoul, serving as a global platform to unveil its innovations and set new standards in the mobile phone industry.

Since the introduction of the first Galaxy Fold in 2019, Samsung has continuously developed its foldable phones. Leveraging its expertise, years of research, development, and investment, Samsung aims to increase widespread adoption of its foldable phones and solidify its position as a leading technology company.

Notably, the fifth generation of Samsung’s foldable devices, launched last year, achieved significant success in the Saudi market. The Galaxy Z Flip5 led sales with a remarkable 55% increase in demand, followed by the Galaxy Z Fold5 with its large screen, revolutionizing daily usability with its unique features.