Apparel Group Brand Rituals Cosmetics Honoured as Most Admired Retailer – Beauty & Wellness at RetailME Awards 2024 For the Second Consecutive Year

 Apparel Group, global retail and lifestyle conglomerate, is proud to announce that Rituals Cosmetics has been awarded the prestigious title of Most Admired Retailer – Beauty & Wellness for the second consecutive year at the RetailME Awards 2024. This award stands as a testament to the countless hours of dedication, innovation, and unwavering belief invested by the remarkable team and customers in making Rituals Cosmetics a beloved brand across the Middle East.

With the GCC being a key market for the brand, Rituals has successfully launched seven new stores across the region in 2024 and continues its strategic expansion plans. The brand aims to reach as many customers as possible across the region, enhancing its presence and accessibility. Each new store has met with enthusiastic responses from consumers, reflecting a growing desire for Rituals Cosmetics’ unique offerings. The success of campaigns like The Ritual of Yozakura demonstrates the strong connection between the brand and its community, indicating a significant demand for Rituals Cosmetics.

As the brand continues to grow, this recognition only reaffirms its commitment to elevate everyday moments into extraordinary experiences. The brand expresses gratitude for the honor and looks forward to further establishing Rituals Cosmetics a household name in the region.

Apparel Group CEO Neeraj Teckchandani commented on the award, “Winning the Most Admired Retailer for Beauty and Wellness award for the second consecutive year is a reflection of Rituals Cosmetics’ alignment with Apparel Group’s broader vision to lead in the region’s retail sector. This achievement underscores our focus on long-term growth through innovative customer experiences and strategic partnerships.”