Panasonic ‘Ovella’ launched in KSA, New Range of Wiring Device made in Thailand

For Panasonic, Saudi Arabia is the primary market for Wiring Devices across the Middle East and Africa region.

Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF) in collaboration with Al Manara Electric Trading Co. Ltd., has introduced a new range of wiring devices for the region. Designed to enhance living spaces, the elegant ‘Ovella’ series made its first appearance at a launch event in Riyadh, Saudi Arabia on 1st September 2024.

Made in Thailand, Ovella Series which come in a matte finish, not only reduce reflection but are also fingerprint resistant. Crafted to naturally blend into any interior, with the added refinement of seamless curves, the Ovella series of switches and sockets represents Panasonic’s dedication to providing the highest level of quality.

“For us, Saudi Arabia remains the main market for wiring devices in MEA, and it is fitting that we introduce an entirely new lineup for the Kingdom. Ovella switches is calm to the touch and our customers will appreciate its well-thought-out design that balances beauty and safety. With modern detail elements this series will help our patrons to come up with innovative ideas that transform interior spaces into expressions of personal style and create eye-catching individual environments,” commented Eiji Ito, PEWMEA Managing Director.

“Homeowners, entrepreneurs, architects, interior designers, and construction companies who need modern and state-of-the-art wiring devices to complement their living spaces, or bring their creations to the fore, need not look further than Panasonic’s new Ovella series,” added Ito.

Al Manara Electrical Trading, Panasonic’s local channel partner responsible for bolstering the brand’s wiring devices offerings across the Kingdom, expressed optimism on this development.  “Panasonic boasts a robust portfolio of industry-leading solutions across the globe and has consistently spearheaded the development of groundbreaking home technologies ideal for the MEA consumers.  The introduction of Ovella wiring devices is another exciting step in our continuing partnership with Panasonic, thereby unlocking new business prospects.  Together, we will delve into the needs of our customers as we further our efforts of jointly crafting an even more enriching smart lifestyle for KSA,” Ossama Salim, General Manager, Al Manara Electrical Trading, remarked. 

Ovella is an example of Panasonic’s dedication to technological innovation, to continuously improve its electrical wiring devices range and thus maintain market leadership across the region. Ideal for both residential and commercial applications, Ovella is highly reliable, easy to install, and is strictly compliant with international and local safety standards.  

Panasonic recognizes the affluent demands for superior products from its customers across the region. Thoughtfully designed with a luxurious look, this series is lined to take any living or office environment to the next level, all the while providing high reliability and maximum safety.

The entire lineup of Ovella, including switches, sockets, and accessories is available in white, black, and grey. Furthermore, the well-thought-out oval design ensures plug-in stability.

Panasonic constantly conducts research, and analyses current and future trends, to identify and address the most critical requirements of its customers.

The company strives to bring to market, products and solutions that outperform competition, step up its competitiveness and more importantly, drive significant value creation for its customers.

“Wiring devices have been an integral product category for Panasonic since the company’s inception. This new series is another example of Panasonic’s continuous push for product superiority and unmatched performance,” said Ito.